Benefits of a Full Service Rep Agency
What is a Manufacturers' Rep Agency?
Definition: A manufacturers' representative agency is an independent business, which includes sales, marketing, and customer service professionals, acting as an independent proprietor, representing multiple related but non-competitive products in a well-defined territory and compensated primarily on a commission basis.
In the case of MarketShare, we are a group of six highly motivated rep agencies working in cooperation, for the benefit of the manufacturers we represent and the customers we call on. As one of the manufacturers we represent, you get the benefit of our multi-state coverage as well as the benefit of the already established, strong relationships with our customers.
In the case of MarketShare, we are a group of six highly motivated rep agencies working in cooperation, for the benefit of the manufacturers we represent and the customers we call on. As one of the manufacturers we represent, you get the benefit of our multi-state coverage as well as the benefit of the already established, strong relationships with our customers.
How do we achieve more sales for the manufacturers that we represent?
Multiple-line selling (the process of carrying more than one product line to market), increases both the effectiveness and cost-effectiveness of the basic selling function. Because we sell multiple lines, our reps are exposed to more customers within the territory. Multiple- line selling this creates a broader, better-defined customer base, resulting in deeper market penetration and increased sales.
What other benefits does this system offer?
We bring a depth of industry knowledge and experience to our respective territories. And because we sell various product lines within a territory and to customers we know well, our customers provide a more reliable source for market intelligence. They feel confident in discussing changes and opportunities in the marketplace with us, as well as airing criticisms, praise and suggestions they may be reluctant to share directly with the manufacturer.
MarketShare also saves the manufacturer and customer money by selling non-competitive lines of several companies that are synergistic in nature. In effect they reduce the cost of selling since single visits can provide sales coverage for many products and ultimately save the customer's precious time.
We operate our businesses on a commission basis, we bring to the table a highly motivated sales force. Reps are only paid after the sale is made. Our motivation is understandably higher than that of an inside sales force that knows a set income is guaranteed regardless of their sales volume.
Manufacturers' representatives also eliminate the "soft costs" of personnel (i.e. phone service) and minimize out a manufacturer's legal exposure. Representatives pay for the costs to select, train, compensate, discipline and terminate their own employees, reducing the legal exposure of manufacturers. Each outside sales professional is backed up by an inside support person.
MarketShare also saves the manufacturer and customer money by selling non-competitive lines of several companies that are synergistic in nature. In effect they reduce the cost of selling since single visits can provide sales coverage for many products and ultimately save the customer's precious time.
We operate our businesses on a commission basis, we bring to the table a highly motivated sales force. Reps are only paid after the sale is made. Our motivation is understandably higher than that of an inside sales force that knows a set income is guaranteed regardless of their sales volume.
Manufacturers' representatives also eliminate the "soft costs" of personnel (i.e. phone service) and minimize out a manufacturer's legal exposure. Representatives pay for the costs to select, train, compensate, discipline and terminate their own employees, reducing the legal exposure of manufacturers. Each outside sales professional is backed up by an inside support person.